Poor sanitation is responsible for 500,000 child deaths a year, all of which could be prevented – if only people gave a crap. Working for Rehab Studio, we only had a couple of days to design and create a quirky explanatory animation highlighting World Toilet Day, a day to raise awareness about all people who do not have access to a toilet - despite the human right to water and sanitation.
The video was to work alongside a website which would let you find out how much the world wealthiest make when just sat on the toilet. From this they launched a twitter campaign to tweet the wealthiest to get them to donate the cost their time on the toilet to those who don't have access to this basic sanitation.
To find out more visit giveacrap.co.uk to see how much everyones crap is worth or unwater.org/worldtoiletday to find out more about world toilet day.