DNA - Dynamic New Athletics

It’s time for something new in athletics. DNA is a rapid-fire, team-based, multi-event format for athletics. It features modified rules, mixed-gender relays and head-to-head competition in the field events where every jump and throw counts. It takes place inside a stadium but unlike a traditional athletics meeting, the focus in on just one event at a time.

I was asked by Livewire Sports to create two animations, one to explain what DNA is and another to show why it is needed. The animations were used around Europe in the run up to DNA launching.

Agency: Livewire Sports

Client: Dynamic New Athletics

Direction: Dina Makanji

Illustration & Animation: Dina Makanji