ENGLAND RUGBY - Every voice counts

Client:  RFU

Agency: Cub Studio

Illustration: Cub Studio & Dina Makanji

Animation: Dina Makanji

The England Rugby Football Union wanted to create an online social media campaign to get their fans excited by the upcoming world cup being played in England and Wales this year. Their aim was for fans to upload their version of the iconic song ‘Swing Low Sweet Chariot’ to be part of the official song.

Cub Studio, created the script and styleframes for the Every Voice Counts animation. I was asked by them to bring their illustrations to life by animating the piece.