What is Motion Graphics?
Motion graphics are moving media that incorporate creative elements such as text, illustrations, characters, 3d objects and photography. They're an ideal way to present a narrative, and can be used to advertise, entertain, inform or educate. They can be either 2D, 2.5D, 3D or be combined with live shot video footage, and can be anything from a GIF up to a HD streaming video.
They provide much more flexibility than a standard live action video and can be much more competitive in budget. Landscapes, characters and scenarios can be created in whatever way is dreamed up. What's possible is limited only by the imagination of the designer.
Developments in technology, like faster internet connections and better screen resolutions, and increased expectations relating to the way content is created and delivered, means motion graphics have sky rocketed in popularity in recent years.
Without realising it, you probably see motion graphics every day. It's difficult to watch TV or go online today without seeing motion graphics in one form or another. Some of the places you'll see them used include websites, apps, commercials, music videos and movies.
Why use Motion Graphics?
Motion graphics merge visual and auditory stimuli to breathe life into what would otherwise be static content. They transform the boring into interesting. If a picture is worth a 1,000 words, a motion graphic is worth a 1,000,000 words.
There's only so much you can get across in a single image and some messages are just too complex to convey in that image. Rather than have your audience click through pages of text and images, you can instead present them with everything they want in one short little video.
Motion graphics makes it easy for users to consume content. You want an audience to remember your message, and they're much more likely to if you present it in a concise memorable way. They capture your audiences attention and makes your subject stand out. There is also the potential for motion graphics to be shared on social media and for it to go viral and garner tens of thousands of views.
Motion graphics are no longer an option only for big companies with big budgets. They're now a viable, affordable option for smaller businesses too, who want a creative, eye-catching way to communicate with an audience.
Examples Of Motion Graphics
Motion graphics extend over many different platforms and have the potential to be used wherever your imagination may take you. Here are a few examples of where they can be used.
Logo Animations
Incorporating animation into your logo can present your brand in a modern, dynamic way and help catch the eye of your consumer. Just like your logo, your logo animation can become a recognisable symbol for your brand.
Explainer Videos
Explainer videos are an excellent way for a business or brand to simplify complex idea and show the functionality of their product or service in a clear concise way.
Green Screen
Live action can also be incorporated into motion graphics videos. This can be done in a variety of ways, such as green screen where you shoot your footage on a green background and then make it transparent in post production.
Corporate Videos
Motion graphics is a great solution for your corporate videos. It has the ability to create visual impact and deliver your information in a concise and engaging way whilst strengthening brand recognition.
TV
Motion graphics is a great way to create your title sequences or TV advert if you don’t want to be limited by the constraints of live action footage.
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